Swiss Pharmaceuticals is considering entering the Indian market.Which of the following is the best macroindicator for the firm to look at?

Question

Quizplus · Accepted Answer

The total population is the best macroindicator for Swiss Pharmaceuticals to look at when considering entering the Indian market as it provides insight into the potential size of the customer base. While the number of hospital beds, physicians, and pharmacies are important factors, they are more relevant for understanding the healthcare infrastructure and distribution channels, rather than the overall market potential.

Swiss Pharmaceuticals Is Considering Entering the Indian Market