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Tottenham Tartans Is a British Clothing Company That Has Recently

Question 92

Multiple Choice

Tottenham Tartans is a British clothing company that has recently entered the U.S.market.Its managers are shocked by how different the U.S.market is from the U.K.market.The managers are experiencing


A) cultural paradox.
B) cultural rebound.
C) psychic distance.
D) psychic distance paradox.

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