GlobalNOW!,a Canadian consumer packaged goods company,decides to change its sugar packaging for the Japanese market.Their standard black and white package was changed to a red and white package for the Japanese market.This is an example of a ____.

Question

Quizplus · Accepted Answer

The change in packaging color from black and white to red and white was done to adapt to the cultural differences in Japan. This change was made to appeal more to Japanese consumers, and is therefore an example of product adaptation due to cultural differences.

GlobalNOW!,a Canadian Consumer Packaged Goods Company,decides to Change Its Sugar