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Karavel Foods Entered the Latin American Market 20 Years Ago

Question 70

Multiple Choice

Karavel Foods entered the Latin American market 20 years ago targeting the urban elites.What should Karavel Foods consider concerning its pricing in the region?


A) Raise prices because Latin America's GDP has increased
B) Lower prices to discourage parallel imports across the region
C) Lower prices to avoid dumping charges
D) Lower prices to target middle classes

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