DISINT is a direct sales firm that markets cosmetics and women's accessories.DISINT is planning on entering Brazil.What advice would you give to the company?
A)Customers will expect to pay considerably less if they buy from someone they know.
B)Direct sales are culturally unacceptable in Brazil.
C)Direct sales appeals to Brazil's collectivist culture.
D)Direct sales appeals to Brazil's hierarchal culture.

Question

Quizplus · Accepted Answer

Direct sales, also known as network marketing, tends to appeal to collectivist cultures like Brazil where people value interpersonal relationships, recommendations, and trust. As a new entrant, DISINT can leverage Brazil's collectivist culture to establish a network of distributors who can promote the products and build a customer base through word of mouth. DISINT should also prioritize building relationships with local customers and influencers to establish credibility and trust - this could include collaborating with local beauty bloggers, sponsoring events, or hosting product demonstrations. Offering discounts or special promotions to early customers can also help incentivize them to try the brand and spread the word.

DISINT Is a Direct Sales Firm That Markets Cosmetics and Women's