In a pull strategy,sales promotions and advertisements are targeted at
A)distributors.
B)retailers.
C)consumers.
D)All of the above.

Question

Quizplus · Accepted Answer

In a pull strategy, the aim is to create demand from consumers, therefore, sales promotions and advertisements are targeted at consumers to stimulate their interest in the product and pull them toward making a purchase. While the other options may be involved in the process, the focus is on the end consumer.

In a Pull Strategy,sales Promotions and Advertisements Are Targeted at