The need for personal selling depends on
A)the complexity of the product.
B)the geographic location of the seller.
C)the level of sophistication of the product.
D)Both a and c

Question

Quizplus · Accepted Answer

Both the complexity and sophistication of a product can determine the need for personal selling. Highly complex products often require detailed explanations and demonstrations to potential customers, while sophisticated products may require expertise and specialized knowledge to effectively sell. Therefore, the need for personal selling is dependent on both of these factors. The geographic location of the seller may also play a role, but it is not as significant as the product's complexity and sophistication.

The Need for Personal Selling Depends on