The main role of public relations personnel is to
A)promote new products.
B)create buzz marketing.
C)promote goodwill toward the firm.
D)create bad publicity for competitors.

Question

Quizplus · Accepted Answer

The main role of public relations personnel is to promote goodwill toward the firm, which includes managing the organization's reputation, building positive relationships with stakeholders, and communication with the public. While promoting new products and creating buzz marketing may be part of their job, it is not their primary role. Creating bad publicity for competitors is not ethical or appropriate for public relations professionals.

The Main Role of Public Relations Personnel Is to