Swiss Pharaceuticals never allows its sales force to offer business gifts in Switzerland,but it does allow the practice in certain other markets.Why is this?
A)They prefer the use of coupons in Switzerland.
B)Gifts are the cultural norm in some markets.
C)Both a and b
D)None of the above

Question

Quizplus · Accepted Answer

Gifts are often used in business practices in some cultures as a sign of goodwill and to build relationships. Swiss Pharmaceuticals likely adapts its practices to align with the cultural norms of the markets it operates in, hence allowing business gifts in certain areas where it is customary.

Swiss Pharaceuticals Never Allows Its Sales Force to Offer Business