SCS Graphics,a U.S.company,is considering exhibiting at a trade fair in Egypt.What advice would you give SCS?
A)Egyptian trade fairs are only open to Egyptian firms.
B)Egyptian trade fairs are only open to Arab firms.
C)Only attend if end-users of your products will be there.
D)You might be able to see what your competitors are selling.

Question

Quizplus · Accepted Answer

Attending a trade fair in Egypt could provide SCS with the opportunity to see what their competitors are offering in terms of graphics and design. This could help SCS to identify potential gaps in the market or new areas where they could differentiate themselves from the competition. Additionally, attending the fair could also provide SCS with valuable networking opportunities and the chance to meet potential partners or customers in the region.