Way2 Agency is a successful German advertising agency with several MNC accounts.What can Way2 expect in the future?
A) All MNCs will eventually move to global agencies.
B) Way2 will lose some MNC accounts due to increasing MNC ethnocentrism.
C) Way2 will lose some MNC accounts due to the increased use of global theme advertising.
D) All of the above.
Correct Answer:
Verified
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