The core goal of successful firms is to:
A)create a diverse workforce in an organization.
B)generate long-term profits by delivering unsurpassed value to their customers.
C)meet the rising expectations of workers.
D)ensure free trade of goods and services within local and international markets.

Question

Quizplus · Accepted Answer

The core goal of successful firms is to generate long-term profits by delivering unsurpassed value to their customers. While having a diverse workforce and meeting rising worker expectations are important, the ultimate goal is to create sustained profitability through customer satisfaction. Free trade is important for economic growth, but it is not the core goal of individual firms.

The Core Goal of Successful Firms Is To