Which of the following statements is true of the marketing era?
A)In the marketing era, skilled artisan workshops were replaced by huge factories.
B)In the marketing era, major businesses focused on refining the production process and creating greater efficiencies.
C)In the marketing era, large-scale entrepreneurs dominated the market and raised the standard of living across the country.
D)In the marketing era, the balance of power shifted away from producers and toward consumers.

Question

Quizplus · Accepted Answer

The marketing era, which emerged in the mid-twentieth century, introduced a focus on understanding and satisfying consumer needs, wants, and desires. This shift in emphasis meant that the power dynamic between producers and consumers shifted, allowing consumers to gain more control over the marketplace. Therefore, option D is the correct answer. Options A, B, and C describe earlier eras in economic development.

Which of the Following Statements Is True of the Marketing