Anne is a manager at a store that sells clothes and accessories for both men and women. She notices that the jeans priced at $120 aren't selling very well. She wants to increase the sales of these jeans before the onset of the next season. She learns that there is direct relationship between the price and the sales of the clothes at her store. The approach Anne should take to achieve this is to _____.
A)keep the prices the same but move the jeans to another section of the store
B)lower the price of the jeans so that demand will increase
C)raise the price of the jeans to make them seem more exclusive
D)put jeans that are priced even higher next to the $120 jeans

Question

Quizplus · Accepted Answer

Lowering the price of the jeans will make them more affordable and may increase demand, leading to higher sales. The other options are less likely to be effective: moving the jeans to another section may not change consumer behavior, raising the price could make them seem even less appealing, and putting higher-priced jeans next to them may actually make the $120 jeans seem less attractive.

Anne Is a Manager at a Store That Sells Clothes