Companies typically engage in _____ to meet the needs of customers that don't have access to hard currency or credit.

Question

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Countertrade involves exchanging goods or services without the use of cash. This is often done in regions where hard currency or credit is not readily available or easily accessible. Through countertrade, companies can meet the needs of customers who might not be able to pay in cash or who might not have access to credit. Importing, direct selling, and product churning do not necessarily address the issue of customers' lack of access to hard currency or credit.

Companies Typically Engage in _____ to Meet the Needs of Customers