Which of the following traditional promotional tools focusses on creating positive associations to generate a favorable impression about a company or its products?
A)Sales promotion and consumer promotion
B)Trade promotion and product promotion
C)Social media and sponsorship
D)Public relations and personal selling

Question

Quizplus · Accepted Answer

Public relations and personal selling are traditional promotional tools that focus on creating positive associations to generate a favorable impression about a company or its products. Public relations involve managing the spread of information between a company or an organization and the public. Personal selling involves direct communication between a salesperson and a potential customer, aimed at generating sales and creating positive associations with the company or its products. The other options (A, B, and C) are not traditional promotional tools that specifically focus on creating positive associations, but rather they involve activities such as discounts, giveaways, and advertising.

Which of the Following Traditional Promotional Tools Focusses on Creating