Brand equity is a customer's favourable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.

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The Answer of Brand equity is a customer's favourable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise.

Brand Equity Is a Customer's Favourable Attitude Toward a Specific