Customer relationship management systems cannot be effective unless they are developed as
A) market-share building tools.
B) profit-boosting tools.
C) selling tools.
D) cost-reduction tools.
E) relationship-building tools.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems are designed to manage and improve a company's interactions and relationships with its customers. Therefore, the most effective CRM systems are those that are developed as relationship-building tools, rather than merely focusing on market share building or cost reduction. A strong emphasis on building positive relationships with customers can lead to increased customer satisfaction, loyalty, and ultimately, profits.

Customer Relationship Management Systems Cannot Be Effective Unless They Are