Which of the following is not a characteristic of a consumer market?
A) it consists of purchasers who intend to consume or benefit from the purchased products
B) they do not buy products for the main purpose of making a profit
C) they are sometimes referred to as B2C markets
D) their purchasing decisions are always made by only one individual
E) each of us belongs to numerous markets of this type

Question

Quizplus · Accepted Answer

The statement "their purchasing decisions are always made by only one individual" is not true for all consumer markets. In some cases, purchasing decisions may be made by a group or family, especially for items that will be shared or used by multiple individuals.

Which of the Following Is Not a Characteristic of a Consumer