The ability to purchase a product is a function of
A) buying power.
B) desire.
C) willingness.
D) authority.
E) needs.

Question

Quizplus · Accepted Answer

Buying power refers to the financial resources that enable an individual to make purchases, and is therefore the most direct and necessary factor for the ability to purchase a product. While desire, willingness, authority, and needs may all influence the decision to make a purchase, they are not sufficient on their own to actually enable an individual to do so.

The Ability to Purchase a Product Is a Function of