A market segment profile deals primarily with demographic characteristics.
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Q22: A company sales forecast is the amount
Q23: Sales forecasts are always long-range in nature.
Q24: Consideration of the firm's overall objectives usually
Q29: The information yielded by market segment profiles
Q32: Company sales potential is the maximum percentage
Q33: The size of the market potential places
Q36: A market segment profile describes the similarities
Q39: When a firm's management is making the
Q167: Market potential is the amount of a
Q170: If long-term prospects look poor, a marketer
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