A market segment profile describes the similarities among potential customers within a segment and explains the differences among people across market segments.

Question

Quizplus · Accepted Answer

A market segment profile is a tool used in marketing research to better understand the characteristics of potential customers within a specific segment. It identifies similarities among potential customers within a segment and highlights the differences between those in different segments. Therefore, the statement is true.

A Market Segment Profile Describes the Similarities Among Potential Customers