Demographic characteristics are commonly used to segment a market because they are closely related to consumers' product needs and purchasing behaviour.

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Demographic characteristics such as age, gender, income, education, and family size can provide valuable insights into consumer preferences and buying habits, making them useful for market segmentation. For example, younger consumers may have different product needs and preferences than older ones, and families with children may have different buying patterns than households without kids. By segmenting a market based on demographic characteristics, companies can tailor their marketing efforts and product offerings to better meet the specific needs of different customer groups.

Demographic Characteristics Are Commonly Used to Segment a Market Because