The four requirements of a market are that the individuals in the market must have a need for the product and the ability, willingness, and authority to buy it.
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Q11: One condition for effective segmentation is that
Q12: There are only two basic strategies for
Q13: A company sometimes defines a total market
Q14: Segmentation variables are characteristics of individuals, groups,
Q15: The concentrated targeting strategy is one in
Q17: Only one variable can be used to
Q18: Individuals' ability to buy depends on the
Q19: A differentiated targeting strategy is when the
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Q21: One way marketers can segment business markets
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