The concentrated targeting strategy is one in which an organization directs its marketing efforts toward a single market segment through one marketing mix.

Name: The concentrated targeting strategy is one in which an organization directs its marketing efforts toward a single market segment through one marketing mix.
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Question

Quizplus · Accepted Answer

The statement correctly defines the concentrated targeting strategy as focusing on a single market segment with one marketing mix.

The Concentrated Targeting Strategy Is One in Which an Organization