Which of the following marketing information subsystems is NOT continuous?
A) consumer information support system
B) marketing research system
C) internal report system
D) decision support system
E) marketing intelligence system

Question

Quizplus · Accepted Answer

The marketing research system is not continuous, as it involves conducting specific research projects at particular points in time rather than ongoing data collection and analysis. The other options- consumer information support system, internal report system, decision support system, and marketing intelligence system- are all continuous, keeping track of ongoing consumer behavior, internal operations, and external factors affecting the organization's marketing strategy.

Which of the Following Marketing Information Subsystems Is NOT Continuous