Marketing research departments are usually organized according to one, or a combination of the following functions: area of application, marketing function, or the research process.

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Marketing research departments can be organized based on the area of application they are studying (such as consumer behavior, product development, or brand awareness), the marketing function they are supporting (such as advertising, sales, or pricing), or the research process they are using (such as surveys, focus groups, or data analytics).

Marketing Research Departments Are Usually Organized According to One, or a Combination