Which one of the following steps in the research process is thought to be the most important step in the marketing research process?
A) defining the problem
B) data collection and analysis
C) report writing and determining research objectives
D) determining information types and sources
E) determining the research design

Question

Quizplus · Accepted Answer

Defining the problem is considered the most important step in the marketing research process as it sets the foundation for the entire research project. Without a clear understanding of the problem, the research may not provide useful insights or data.

Which One of the Following Steps in the Research Process