Which defines what information will be collected from whom and in what format?
A) the PRC certification board
B) research objectives
C) the client in the initial meeting
D) The Chief Marketing Officer
E) it is included in the statement of "need to do marketing research"

Question

Quizplus · Accepted Answer

Research objectives specify the purpose and scope of a marketing research project, including what information will be collected, from whom, and in what format. This is a critical component of the research design process and helps ensure that the study will provide meaningful insights to the client. While input from the client and other stakeholders is important, it is ultimately the responsibility of the research team to develop clear and specific research objectives that guide the research process.

Which Defines What Information Will Be Collected from Whom and in What