In the "Hierarchy of Effects" model, awareness, knowledge, liking, intention, and purchase are examples of:
A) research RFPs
B) research ITBs
C) persuasion
D) constructs
E) multicollinearity of concepts

Question

Quizplus · Accepted Answer

The Hierarchy of Effects model is a framework that explains how consumers move through stages, including awareness, knowledge, liking or preference, intention or conviction, and finally purchase. These stages are referred to as constructs in the field of marketing and advertising research, and they represent key concepts that need to be understood and measured in order to assess the effectiveness of a particular campaign or message.

In the "Hierarchy of Effects" Model, Awareness, Knowledge, Liking, Intention