A researcher and client agree that a difference of 15 percent is needed in the preference ratings of an existing product, and a proposed new product in order to warrant dropping the old product and producing the new one. The 15 percent difference in preference is called the:
A) just noticeable difference (jnd)
B) decision criterion percentage
C) decision criterion, mean
D) minimal standard
E) action standard

Question

Quizplus · Accepted Answer

The 15 percent difference in preference is a specific action standard that must be met before a decision is made to drop the old product and produce the new one. Therefore, the correct term to describe it is an action standard. The other options are not accurate descriptions of this concept.

A Researcher and Client Agree That a Difference of 15