Mary Morgan is the owner of a chain of auto parts stores specializing in high-end, expensive, third market accessories and replacement parts for luxury cars. For example, her stores allow Lexus and Mercedes owners a choice of exotic seat covers, including alligator and a very expensive synthetic product that resembles very soft suede leather and is impervious to stains or burns. She has been so successful that she is thinking about expanding throughout the country. She knows that the success of her expansion will depend largely on choosing the "right" markets. She knows that her target market makes in excess of $150,000 annual income, is between 35 and 60 years of age, and of course own luxury cars. Which of the following methods would be appropriate for Mary to consider as a source of information to measure market potential in different geographic areas?
A) Survey of Buying Power
B) directory of Automotive Expenditures by county
C) U.S. Statistical Abstract
D) LifeStyle Market Analyst
E) a customized BPI

Question

Quizplus · Accepted Answer

The Answer of Mary Morgan is the owner of a chain of auto parts stores specializing in high-end, expensive, third market accessories and replacement parts for luxury cars. For example, her stores allow Lexus and Mercedes owners a choice of exotic seat covers, including alligator and a very expensive synthetic product that resembles very soft suede leather and is impervious to stains or burns. She has been so successful that she is thinking about expanding throughout the country. She knows that the success of her expansion will depend largely on choosing the "right" markets. She knows that her target market makes in excess of $150,000 annual income, is between 35 and 60 years of age, and of course own luxury cars. Which of the following methods would be appropriate for Mary to consider as a source of information to measure market potential in different geographic areas?
A) Survey of Buying Power
B) directory of Automotive Expenditures by county
C) U.S. Statistical Abstract
D) LifeStyle Market Analyst
E) a customized BPI

Mary Morgan Is the Owner of a Chain of Auto