Q Scores measures the appeal of different performers such as actors/actresses, announcers, sports celebrities, and so on. The ratings of different performers are made available to all subscribers, so a client firm may be in a better position to select a company spokesperson for their company. Q Scores is an example of:
A) syndicated data
B) standardized services
C) Entertainer Employment Act Services
D) Customized services
E) Nielsen services

Question

Quizplus · Accepted Answer

Q Scores is an example of syndicated data, which is collected by a research firm and made widely available to subscribers for marketing and other purposes. Syndicated data can be a cost-effective way for companies to access market research information without having to invest in custom research studies.

Q Scores Measures the Appeal of Different Performers Such as Actors/actresses