What kind of data are recorded continuously from a panel of respondents to measure their exposure to promotional materials (usually TV as well as in-store promotions)and subsequent buying behavior?
A) market tracking data
B) UPC data
C) Nielsen TV Index data
D) Longitu-Panel data
E) single-source data

Question

Quizplus · Accepted Answer

Single-source data is collected from the same group of respondents over time, capturing both their exposure to promotional materials and their purchasing behavior, providing a comprehensive view of the impact of promotions.

What Kind of Data Are Recorded Continuously from a Panel