Clay Holladay owns a chain of radio stations. The advertising time he sells to advertisers is directly related to the number of persons who are listening to each station in each radio market. Clay purchases estimates of the number of persons who listen to the different radio stations in each market from Arbitron, a marketing research firm. In every radio market Arbitron gathers the same data; the number of persons listening to every program on each station as well as their age and gender. Arbitron records this information in a database and they offer it to every person who wishes to subscribe to it for a fee. Arbitron is an example of a:
A) syndicated processing firm
B) syndicated data services firm
C) standardized processing firm
D) standardized services firm
E) community tapestry firm

Question

Quizplus · Accepted Answer

Arbitron is a marketing research firm that provides syndicated data services by gathering data on radio listenership in different radio markets and offering it for a fee to those who wish to subscribe. Therefore, option B, which describes a syndicated data services firm, is the best choice. Syndicated processing firm (Option A) and standardized processing firm (Option C) are not applicable in this case. Standardized services firm (Option D) and community tapestry firm (Option E) are not relevant to the context.

Clay Holladay Owns a Chain of Radio Stations