Pluralistic research is losing favor in the marketplace of marketing research because of its extensive and exclusive use of "soft" research methods.

Name: Pluralistic research is losing favor in the marketplace of marketing research because of its extensive and exclusive use of "soft" research methods.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

Pluralistic research, which combines both qualitative ("soft") and quantitative ("hard") methods, is valued for providing comprehensive insights, not losing favor.

Pluralistic Research Is Losing Favor in the Marketplace of Marketing