In question development, face validity means:
A) the respondent can put a face on the interviewer
B) the interviewer can see the respondent to determine if the respondent is telling the truth
C) that the respondent will answer the same way repeatedly
D) whether or not the question looks right
E) that the question gives the respondent a bad feeling

Question

Quizplus · Accepted Answer

Face validity refers to whether or not a question appears to be asking what it is intended to ask. In other words, the question should look right and make sense to respondents. Therefore, option D is the correct choice as it pertains to the appearance and clarity of the question. The other options are unrelated to face validity.

In Question Development, Face Validity Means