One of the reasons why a marketing practitioner should have a basic understanding of sample size determination is because:
A)many practitioners have a false belief that sample size doesn't determine a sample's representativeness.
B)it helps managers to manage their resources better.
C)a marketing manager should understand that a sample's representativeness is not related to its accuracy.
D)the size of the sample is never a major cost factor.
E)managers always have a "small sample bias";they believe small samples are more accurate.

Question

Quizplus · Accepted Answer

Understanding sample size determination helps managers allocate resources efficiently, ensuring that the sample is large enough to be representative without unnecessary expenditure.

One of the Reasons Why a Marketing Practitioner Should Have