You have a survey question that asks consumers to rank in order their preferences of three brands of toothpaste. You want to know the central tendency of their response. Which command sequence in SPSS would you run?
A) SPSS; RUN: RANKAVG
B) ANALYZE; SUMMARIZE; FREQUENCIES; MEAN
C) ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Median
D) ANALYZE; DESCRIPTIVE STATISTICS; DESCRIPTIVES; select Mode
E) ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Mode

Question

Quizplus · Accepted Answer

To determine the central tendency of the respondents' preferences in ranking three toothpaste brands, the appropriate command sequence in SPSS would be ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Median. This is because the median is the measure of central tendency that is most appropriate for ranking data, such as the respondents' preferences for toothpaste brands. The other options (A, B, D, E) do not include the median as a statistic to calculate and are therefore less relevant for this analysis.

You Have a Survey Question That Asks Consumers to Rank