Branded communities cannot be built or expanded by using paid media to encourage people to join.
Correct Answer:
Verified
Q16: Among the things that marketers have learned
Q17: Existing social networks are:
A)exclusively for consumers.
B)used by
Q18: B2B marketers like SMM because:
A)it helps generate
Q19: Creating a brand community:
A)should only be done
Q20: We can only call it "social media
Q22: Earned media is so named because the
Q23: The Cisco product launch made use of
Q24: People don't want to hear marketers talk
Q25: Writing for visibility on search engines is
Q26: Social networks and social platforms are both
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