Following good email marketing principles, a company gathered ________ (Q10) to send future emails about its products and asked customers to ________ (Q11) to receive promotional mailings via email.
A)opt-Out
B)double-Click
C)opt-in

Question

Quizplus · Accepted Answer

Opt-in is the best choice as it means that customers have given explicit permission and consent to receive promotional emails. This is in line with good email marketing principles and helps to ensure that recipients are more likely to engage with and respond positively to the emails they receive. Opt-out means that customers are automatically added to the email list and need to actively unsubscribe if they do not want to receive emails, which can lead to a negative perception of the company and lower engagement rates. Double-click is not a relevant option in this context.

Following Good Email Marketing Principles, a Company Gathered ________ (Q10)