The interactivity of the Internet is important to its usefulness as a direct-response medium.

Question

Quizplus · Accepted Answer

The ability for individuals to interact with online content and respond in real time is crucial for the effectiveness of the Internet as a direct-response medium. Without interactivity, it would be difficult for users to engage with content and take action, which would limit the overall usefulness of the medium for direct-response marketing purposes.

The Interactivity of the Internet Is Important to Its Usefulness