Zara is successful in the highly competitive fashion industry because:
A)it is able to get what fashion consumers want into stores quickly.
B)it relies on formal surveys of consumers to judge what will be popular next season.
C)it outsources production to low-wage countries.

Question

Quizplus · Accepted Answer

Zara's success can be attributed to its ability to quickly get what fashion consumers want into stores. This is possible due to their vertical integration model which allows them to control the entire supply chain from design to production to delivery. They utilize a fast-fashion strategy which means they are constantly introducing new styles and trends in their stores. This helps them stay relevant and appeal to consumers who want to stay on top of the latest fashion trends. They also have a quick response system that allows them to quickly adjust to changes in consumer preferences. They do not rely on formal surveys of consumers and while they do outsource some production to low-wage countries, this alone does not explain their success.

Zara Is Successful in the Highly Competitive Fashion Industry Because