In Betty Friedan's book The Feminine Mystique, the term feminine mystique referred to the positive self-concept, clarity of direction, and a high sense of self-worth among women.

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The term "feminine mystique" referred to the societal pressure for women to conform to traditional gender roles and find fulfillment solely through homemaking and motherhood, leading to a sense of dissatisfaction and lack of fulfillment among many women.

In Betty Friedan's Book the Feminine Mystique, the Term Feminine