The most important factor in successful new-product introductions is a good match between product and market needs.

Question

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Matching a product to the needs and wants of the target market is crucial for the success of the new product introduction. If the product does not meet the needs of the market or is not appealing to consumers, it is unlikely to be successful. Therefore, a good match between product and market needs is the most important factor in successful new-product introductions.

The Most Important Factor in Successful New-Product Introductions Is a Good