People who love to fish prefer American Magic Lures that are cut from ash or cedar and then hand-painted and hand-tied with a feather skirt.Advertising for American Magic Lures emphasizes how its lures,unlike others,are all handcrafted.This is its:

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A competitive advantage is a set of unique features of a company and its products perceived by the target market as significant and superior to the competition.It is not the result of publicity;it is design and production based.Since this is advertising,the sales promotion theme may or may not agree;there is no indication of integrated marketing communications.

People Who Love to Fish Prefer American Magic Lures That