The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals is called:

Question

Quizplus · Accepted Answer

Marketing encompasses all aspects of planning and executing the creation of exchanges that satisfy individual and organizational goals. Promotion, selling, and advertising are all important parts of the marketing process, but they are not the only components. Marketing involves a holistic approach to understanding customers, developing products or services that meet their needs, communicating the value of those offerings, and distributing them to the right people at the right time.

The Process of Planning and Executing the Conception, Pricing, Promotion