If a customer spends $40 on purchasing a company's product and spends $80 on other companies' products in the same product category, what is the company's share of customer wallet?

Question

Quizplus · Accepted Answer

The company's share of customer wallet is calculated by dividing the amount spent on the company's product by the total amount spent in the category. So, $40 / ($40 + $80) = $40 / $120 = 0.3333 or 33.33%.

If a Customer Spends $40 on Purchasing a Company's Product