Pluto Inc., a market research company, collects data relating to its clients from sources such as Facebook, Twitter, blogs and review websites and assesses customers' feelings toward particular products. Which of the following methods is Pluto Inc., likely to use to achieve desired results?

Question

Quizplus · Accepted Answer

Sentiment analysis is the process of determining what the sentiment expressed in a piece of text is (e.g. positive, negative, neutral). Given that Pluto Inc. collects customer feedback from social media and review websites, sentiment analysis is the most likely method they would use to analyze this data.

Pluto Inc, a Market Research Company, Collects Data Relating to Its