The Health Department is considering a big newspaper advertising campaign to promote their family planning services. You suggest they first conduct an external analysis to determine the type of advertising most of the people in your target group rely on when making health care choices. You are suggesting the Health Department first engage in a(n)

Question

Quizplus · Accepted Answer

A gap analysis helps identify the difference between current and desired outcomes, which in this case would involve understanding the current advertising methods used by the target group for healthcare decisions.

The Health Department Is Considering a Big Newspaper Advertising Campaign